Finding Facebook more Engaging

If you’re looking for more engagement in the social world of Facebook from friends and followers perhaps trying new methods might work. The posts that receive the most attention use a simple formula, remember your vowels AEIOU and sometimes Y. Action, give your audience a chance to do something. Engage, make them want to respond. Inspire, give your audience something to think about. Outrage your audience with facts and information, allowing them to Understand the issues and sometimes Y it’s happening.

Combining all of these elements make for an interesting post your readers will want to share. The current trending post with over 300k views is an article about Madonna wanting to adopt children from Malawi. This post has interesting content with photos, links, and a good story regarding the issue of celebrity adoption with an opportunity for the reader to respond.

My personal posts have yet to reach the mass audience that Madonna can. I guess my life isn’t as interesting. The most successful post I have so far involves one with photos I posted from a recent outing with my dog, Dolly. It’s great to see responses from people and the likes I get on my photos. I guess a lesson to learn in life, give your audience what they want, something to think about and engage with you.

Visit to Fall Creek Stone Bridge

Image may contain: bridge, tree, plant, outdoor, nature and waterImage may contain: outdoor, nature and waterImage may contain: dog, outdoor and nature
     Another way to engage the world is through Facebook live. This format gives you a way to communicate with others, letting them know what you’re doing right now. Just click on the button and you can go live to your friends, family or the world.
     This new avenue of communication allows you to reach a new audience. It can bring people closer together by sharing their lives with each other. It can also be a great marketing tool for your business. Posts with video content reach the highest numbers in viewing. Trying these new strategies of engagement on Facebook will help us to reach more people and increase our following. Along with your new strategy don’t forget about the trust your followers have in you.
     Don’t offend your audience. Before you share, be aware of the content you pass on to others. Facebook has been under fire lately for allowing “fake news” to appear on its website. They are now taking steps to hopefully correct the problem.
     If a large number of users report a post as “fake news” Facebook algorithms will automatically reduce its visibility in the news feed. When readers alert FB to possible “fake news” stories they will now have outside sources do some fact checking for them to verify the story. The organizations involved so far are ABC News, AP, FactCheck.org., Politifact, and Snopes. If the article fails the fact check through these organizations then Facebook will flag it as disputed by 3rd party fact-checkers. This may help to reduce the criticisms from those who don’t see Facebook as a legitimate news source.
     If Facebook is able to legitimize their news feeds, remove those offending sites that may post misleading or potentially unreliable information, then they may succeed in providing a greater percentage of our consumed news. Here is a link to just a few of them.
CNBC looks at some of the biggest top performing fake stories of 2016, using engagement figures from Buzzfeed. 
  • “Pope Francis shocks world, endorses Donald Trump for president” …
  • “Donald Trump sent his own plane to transport 200 stranded marines” …
  • #Pizzagate. …
  • “Ireland is now officially accepting Trump refugees from America”
     As consumers, we also have a responsibility to our followers to check out these stories before re-posting them. We should also check to see if the news source creating the news feed has any credibility at all. It may just be someone providing their opinion and not factual information. “Buyer Beware,” you can’t always hold Facebook accountable. Do some fact checking on your own, even legitimate news sources get it wrong sometimes.
The more factual information we share through our engagement the better we can get to know the problems and issues we face together.

Moving Forward

     I hope to see a continued growth of tolerance and acceptance in our country with our newly inaugurated President. It seems that sometimes people need to take two steps back to get a clearer picture of what lies ahead of them. Moving forward is always difficult for some, but I believe all type of change is good. There has always been a slow progression towards equality for all men and women in our country, but we have been moving in a positive direction. We should continue our efforts to make sure that tolerance and acceptance are felt in every corner of this country. We are all responsible for creating our country’s destiny. If you don’t like what you see out the window, take the step forward to positive change and not two steps back. So many citizens of this country have helped to create a path that is wide enough for all of us to walk on together. Let us continue forward on that path to create a better, more tolerant world for all to share.

How Involved are you in Social Media?

I have lived a life before social media came to mass attention. There was a time when you wanted to communicate to your friends that you either yelled out the back door or had top pick up the land line phone attached to your parents wall. Such inconveniences! Most people today especially our youth (those under 25) have the technology today that wasn’t available decades ago. This relatively new form of communication has changed the way the world communicates.

The smart phone has now become an appendage to most of us. There is very little chance of getting through our days if the little guy isn’t attached to our physical being. It lies next to you recharging while you are recharging and in the morning you hear the faint tone of beep. beep. beep to start your day. It tells you anything and everything about your day that you might experience. Schedules, appointments, weather, traffic and a myriad of so many personal things I cannot begin to explain.

When I grew up you had to stick your head out the window to know what the weather was going to be like for the day. You didn’t know what your friends were going to be wearing that day to school until you arrived and saw them first hand. Your schedule and appointments were splattered across the refrigerator on little cards just as a reminder. You had to write out little post it notes to yourself and stick them to the bathroom mirror as a reminder to do the laundry, pick up your prescriptions or drop off the movie rental on time.

We now live in an age of immediate communications. Those problems of not knowing the weather or where you are supposed to be or what to wear are all solved in the age of social media. Your link to your friends and the rest of the universe are immediately established with the adoption of social media in your life. Signing up for multiple active media sights puts you in touch with all of your friends. It shows the trends of what to wear, that is if you friends aren’t offering any advice on Facebook, Snapchat or Twitter. Social Media has been embraced by our culture and changed the way people send and receive information. There is no sensor on what we think or feel today, we all have the opportunity to express ourselves with the touch of a keypad.

I hope that most of us still retain the critical skills to engage with others on a face-to-face basis. We should not lose these skills or dummy ourselves to a point that we can no longer have conversations without hiding behind the mask of social media. Social Media has provided us with a great communications tool in which to share our thoughts and for those in our circle to respond back when we need encouragement or empathy. We should not dismiss the past but use the knowledge we have been given to embrace the newer world of social media.